Hy-Vee Kids Club to launch with Saturday morning event

Hy-Vee is announcing a new initiative to engage with future customers by launching a program just for kids. 

The Hy-Vee Kids Club is open to kids of all ages. Stores will regularly host themed events such as seasonal celebrations, cooking and crafts, character events and scavenger hunts. Monthly events like the Kids’ Halloween Party, Noon Year’s Eve, and Grill Out with Dad foster community spirit while providing fun and educational experiences for kids. Hy-Vee Kids Club members will also regularly receive fun freebies, like birthday cupcakes, balloons and stickers.

The club will launch with a special kickoff event at all Hy-Vee stores this Saturday from 10 a.m. to 1 p.m. Parents can also enroll their children anytime by visiting their local Hy-Vee store.