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Hy-Vee to begin agreement to showcase fitness equipment

Hy-Vee, Inc. announces Wednesday that it is partnering with Johnson Fitness & Wellness to open in-store fitness equipment showrooms in select locations across its eight-state region.

The first location will open Tuesday, Sept. 14 inside the new Grimes Hy-Vee in Grimes, Iowa, with several additional locations scheduled to open later in the year.

Each in-store showroom at Hy-Vee will feature several types of fitness equipment for customers to view and try for themselves including treadmills, elliptical machines, exercise bikes and more. The showroom will be digitally supported, with a kiosk and QR codes available for customers to use to order from the Johnson Fitness & Wellness online platform. Free home curbside shipping is available for most items, and in-home delivery and installation is available for an additional cost.

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